Everyone has different strengths, weaknesses, and traits that lend to their success in different areas. Personally, I love the analytical, data-driven nature of my work. And, not to blow my own horn, but I’m not bad at what I do!
It’s impossible to respect, value and admire great leadership if you can’t identify what makes a leader great. Because of this, the identity crisis I have written about that exists in today’s workplace is something that women leaders in particular have been facing for much too long.
Lee-Gosselin’s et al., (1990), the study indicated that the most frequent problems encountered at the launching of the business of women entrepreneurs were a lack of confidence from banks, suppliers and clients, start-up capital, microfinance and family problems.
The marketing problems of women entrepreneurs in India flow from their scale of operation, lack of standardization, inadequate market intelligence, competition from large-scale units and insufficient holding capacity.
Micro enterprises mainly deal with initiating, promoting and maintaining economic activities for the production and distribution of income and wealth. It implies recognition of values of individual liberty, innovation, risk taking and independence.
The key success factor of women entrepreneurs in small-scale business is the amount of business finance available to fund the initial investment and then on-going access to microfinance. Success in this respect requires the business to have an appropriate financing strategy.
Throughout history, society has assigned the role of breadwinner to man and expected him to provide for himself and for his family. A woman has all along been assigned the role of a helpmate, to look after the family and contribute wherever possible, to the earnings of the family. The role of women in India