Part 2 Part 1 The right combination of environment, planning, effort and innovation results in the creation of successful new business ventures and that in turn leads to economic development.
Lee-Gosselin’s et al., (1990), the study indicated that the most frequent problems encountered at the launching of the business of women entrepreneurs were a lack of confidence from banks, suppliers and clients, start-up capital, microfinance and family problems.
The marketing problems of women entrepreneurs in India flow from their scale of operation, lack of standardization, inadequate market intelligence, competition from large-scale units and insufficient holding capacity.
Micro enterprises mainly deal with initiating, promoting and maintaining economic activities for the production and distribution of income and wealth. It implies recognition of values of individual liberty, innovation, risk taking and independence.
The key success factor of women entrepreneurs in small-scale business is the amount of business finance available to fund the initial investment and then on-going access to microfinance. Success in this respect requires the business to have an appropriate financing strategy.